Advertising Language

Discover the fascinating world of marketing with Advertising Language by Taylor & Francis Ltd. Published in 1994, this insightful hardback edition spans 156 pages and delves into the linguistic devices that shape advertisements. Utilizing Relevance Theory as its framework, this book provides a comprehensive analysis of the strategies that advertisers use to capture and maintain audience attention. Perfect for students, marketers, and linguists alike, Advertising Language offers valuable insights into the art of persuasion in advertising. Enhance your understanding of communication and advertising techniques with this essential read.