Adding Value (RLE Marketing)

Discover the fascinating world of marketing in the food and drink industries with Adding Value (RLE Marketing) by Geoffrey Jones. Published by Taylor & Francis Ltd in 2015, this insightful paperback spans 368 pages and brings together an international group of scholars from the United States, Europe, and Australia. This comprehensive work delves into the history of marketing, examining the significance of brands and the various strategies that enhance their value. With contributions from experts across multiple academic disciplines, Adding Value offers a rich exploration of how marketing shapes consumer perceptions and drives business success in the alcoholic beverages sector and beyond. Whether you're a marketing professional, a student, or simply interested in the dynamics of food and beverage branding, this book is an essential addition to your library.